Sports Tourism

Due, in part, to its convenient proximity within the Texas Triangle and the exponential rise in popularity of flat-field sports like soccer, Quidditch, and 7v7 football, the City of College Station realized the enormous potential of its premier destination park in 2014.

Veterans Park and Athletic Complex was originally designed as a military-themed, 100-acre softball complex. But the city was looking to diversity is tourism economy. Meanwhile amateur youth sports were expanding all across the nation. By redirecting its marketing and human resources toward sports tourism efforts, College Station’s economy has both survived and thrived.

I was responsible for the creation of unique marketing materials in support of sports tournament bids, overseeing Veterans Park signage and branding, and advertising in partnership with our local tourism bureau. Examples below include:

Video Brochures
Distributed interactive books at national sports event conferences.

Print & Digital Advertising
Strategically placed in national publications and web-based platforms.

Tournament Bidding
Developed the graphics and layout templates of high-profile tournament bid packets and presentations on behalf of Bryan-College Station, Texas.

Video   Ads   Template