Graphics
01
Oct
2015
Tax Rate Increase
On 01, Oct 2015 | In Graphics | By Mike
In Aug. 2015, City of College Station staff proposed a significant property tax rate increase of about 2.6 cents per $100 of value. Bracing for a negative public reaction, our communications team worked closely with city management to develop messaging that underscored the legitimate need for the increase. The aggressive public relations campaign included blog posts, an eye-catching infographic, a Budget-101 session with local reporters, and a video outlining the fiscal year 2015 budget proposal.
This transparency, along with resounding council support, resulted in minimal public pushback and unanimous approval in late Sept. 2015.
