Single-Stream Recycling

Early in 2015, staff from the City of College Station public works department began planning the city’s first single-stream recycling program for all residential sanitation customers. Although recycling itself was not new to the city, since curbside recycling services have been been around for some time, the transition to single-stream service required a comprehensive education campaign.

My role included the design and development of several marketing pieces that would properly inform residents of allowable recyclables, pickup days, and other requirements of the new program. Examples include direct-mail recycle guides, calendar magnets, bin stickers, and targeted media posts during the first phase of implementation.

Guide   Sticker

Tags | campaign, cstx, design