My Portfolio
Games of Texas
The City of College Station played host to the TAAF Games of Texas in 2014 and 2015, attracting more than 30,000 visitors, including 12,000 athletes, and impacting the local economy by about $12 million over two years. I took a primary role in developing and promoting the overall Games of Texas brand.
The marketing materials I designed in preparation for the event each year included venue signage, athlete medals, buttons, ribbons, participant credentials, invitations, registration packets, programs and subsequent advertising.